Experience Map
DO
Erin's Morning Routine
FEEL
5 areas to capture: introduction, once user is introduced to a product, interactions, working with a product, what's going good with an application, opportunities
when Erin is using an app, she's stressful when she gets new med, after checking the med interaction she feels more confident. Indicate reassuring factor after she's getting tips using an app
Erin wakes up not feeling well, she has flu-like symptoms.
Because Erin doesn't have time to wait in a line to ask questions, she decides to check her app quickly.
Erin pulls the phone and opens an app and scans a bar code to check medication side effects and interactions with her prescription medications.
She finds a list of precautions, most common allergies. An app also reviews medications on Erin's list and provides feedback whether it's safe to take this OTC drug.
Erin adds new OTC to her list of medications. She completes a purchase. Erin feels more empowered because she is able to find info quickly and still get to work on time.
Erin has a pre existing condition (high blood pressure), checks her blood pressure. It's elevated, she knows that taking medication for her flu-like symptoms may elevate her blood pressure further. .
ACTIONS & OPPORTUNITIES
The app is integrated with her pharmacy, it indicates the nearest location.Erin rushes to a nearby pharmacy to pick up OTC flu medication. She's afraid to be late for work.
Wake Up
Getting Ready
Pharmacy
Work
Wake Up
Breakfast
Pharmacy
At Work
Lunch
At Work
Dinner
Bedtime
Home
Wake Up
Breakfast
Pharmacy
At Work
Lunch
At Work
Drive Home
Dinner
Child Care
Bedtime
Outdoor Activities
Kids Drop Off
Drive To Work
Prep Dinner
Pick Up Kids
Wake Up
Breakfast
Pharmacy
At Work
Lunch
At Work
Dinner
Bedtime
Erin gets ready for the day. App suggests to eat something before taking her blood pressure medications. Erin has light breakfast.
She inputs her symptoms into the app, which has a history of medications that she's taking, and gets a list of medications that would be safe to take with her blood pressure medication.
Early Morning
Late Morning
Erin is happy to get to work and takes OTC medication to help with her flu symptoms. She's glad to have mobile app, as it saves time on a research to find out interactions of OTC medications with her prescription drugs.
